From tapping into emerging designers before they hit big to scouting the best local boutiques, we give you front row seats to the next trends—and the stage to show it off.
To celebrate the launch of W Goa, we visited India’s essential coastal getaway with model Joan Smalls, our first-ever Global Fashion Innovator. Follow Joan as she winds her way through Goa’s vibrant markets, chic boutiques and storied history.
Fashion means making snap decisions. Renowned model Joan Smalls thinks on her feet, making picks on the fly in our very own W Hotels Off Duty Closet. Get a glimpse inside the mind of a fashion muse as Joan makes her style judgments.
From 90’s fashion inspiration to must-taste NOLA treats, we get real with the hat designer Molly Yestadt in the heart of new Orleans, discovering how to make every outfit a celebration.
CFDA Fashion Incubator designer Alexandra Alvarez jetted to W Koh Samui for a dose of sun, surf and style inspiration. The Coveteur photographed Alexandra as she took in the exotic allure of Thailand’s quintessential tropical escape.
These style staples bring supermodel-level looks to fashion followers everywhere. The off-duty styles are the essence of what model Joan Smalls and her crew wear off the runway for effortless-chic vibes.
Barcelona-based illustrator Ricardo Cavolo takes on footwear, collaborating with Spanish shoe brand Muroexe and W Barcelona to channel the electric imagery of his city. Step into Cavolo’s studio for an exclusive look at the creative process.
From street-inspired athleticwear to avant-garde couture, Chinese fashion is all about standing out and looking towards the future. Learn how to wear the trends taking Beijing and Guangzhou and what we’ll be packing next.
For fashion blogger Rebecca Laurey and her husband DJ Ralph Felix, versatile packing is non-negotiable. Check out the staples that take them from NYC to Miami without breaking a sweat.
It pays to be loyal. Join the Starwood Preferred Guest® program and rack up rewards with every stay. Earn points towards free nights, flights and more—each stay at a participating hotel helps you get back to a W hotel.