Four friends ascend a grand staircase, smiling and engaged in cheerful conversation. the ambiance is warm, highlighted by elegant architectural details.

Four people in elegant outfits walk through a grand hallway with arches, smiling and interacting playfully with each other. two women and two men, one guiding a woman by the shoulder.

THIS IS LUXURY, LIBERATED.

We view luxury as the freedom to be yourself. To be as you are and to pursue what you want, whenever you want. Unencumbered and at ease. Letting go and letting loose is half of the fun; boldly living in the now, even if just taking a moment to reflect in the thrilling comfort of a new city, is what we’re all about. The term luxury as we’ve all known is changing. Liberating it is the way forward.

W Hotels was forged in the social electricity of New York over two decades ago, and we’ve been at the forefront of lifestyle hospitality ever since. Yet the vanguard has shifted. We now see this leading edge as being more design-forward, more localized and more personal – without giving up the community connections we’ve long catalyzed.

An elegant bar with a marble floor, plush seating in blue and crimson, and gold accents throughout. a well-lit ceiling and extensive shelving with bottles complete the luxurious setting.

DISTINCT DESIGN

Our design evokes a sense of curiosity; we reimagine luxury’s aesthetic codes, and we’re not afraid to have fun in doing so. W Hotels is unexpected and fresh, bold yet discernible, and designed to spark a feeling of connection and community. Our materials are luxurious and natural. We are big on color, especially with how it connects to our locations. And we’re all for playful moments and daring design moves.

WHATEVER, WHENEVER.

Feel the energy our team brings to every interaction, making your experience unforgettable, personalized, and unique.

We believe in delivering luxury without boundaries, providing a stage for self-expression and a world of infinite possibilities.

ICONIC SPACES

Modern hotel lobby with various seating arrangements, geometric ceiling design, and warm lighting, leading to a visible street view.

Our focal point.

LIVING ROOM

The Living Room represents the core of our hotels. It’s an all-hours hub, and a gathering spot for visitors and locals alike. These spaces are highly social, and usually feature beverage and food service that rotates throughout the day (into night). The Living Room is a creative, community hub for the neighborhood — the perfect before, after, or in-between space to work, meet, chat, or just hang out.

An elegant resort infinity pool overlooking a serene lake, with stylish seating under a modern canopy and a scenic mountain backdrop.

Chase the sun.

WET DECK

The WET Deck is our outdoor Living Room. It’s a pool area that’s also an entertainment venue, transitioning from relaxed daytime vibes to buzzy afternoons to social evenings. Each WET Deck is different, but they all offer beverage and food options, and a place to recharge a bit in the sun (or beneath the stars).

An elegantly designed gym with textured gray walls and archways, featuring a multi-station weight machine, a set of dumbbells, and mirrored walls.

Balance the energy.

FIT

FIT is our premium gym, wellness, and fitness space. Boutique in feel and never crowded, these areas offer the latest in exercise technology, free weights, open areas for yoga, and many also include Peloton bikes and Technogym equipment. FIT areas are an extension of W Hotels aesthetic, too — our design philosophy carries over into wellness, with workout and restoration areas that reinvigorate the mind, the eye, and the body all at once.

Modern, elegant lobby with curved, plush sofas, a wooden reception desk, vertical wooden slats on walls, and a cozy seating area. soft lighting and a warm color scheme create a welcoming atmosphere.

Wellness reimagined.

AWAY SPA

AWAY Spa reinvents the traditional rituals of a Zen-like spa, offering a modern, social, and results-driven immersion into health and wellness. Unlike typical hotel spas that isolate guests, AWAY Spa is designed for both solitary and group offerings. It’s an ideal place to go with friends for a day of indulgence, with a partner for some mutual pampering, or solo if you’re looking to recharge and put your phone in airplane mode for a little while.

A cozy, well-appointed room featuring a large collection of vinyl records on wooden shelves, a vintage stereo system, rich wooden paneling, patterned armchairs, and modern artwork on the walls.

Passion for creating.

SOUND SUITES

Sound Suites celebrate W Hotels deep connection to the music industry, offering local bands, DJs and touring musicians a professional recording studio with all of the creature comforts. The fully sound-insulated space includes a lounge area, a live room and a mixing area featuring the latest industry standard equipment.

Modern minimalist living room with light wood floors, white cabinets and shelves, a glass coffee table, and a plush white rug. the room features large windows and neutral decor.

Merch with meaning.

W HOTELS THE STORE

W Hotels The Store is a local concept boutique. Each is different from location to location, with products spanning fashion, design, beauty, home decor, W Hotels-branded pieces and more. W Hotels The Store stocks everything from souvenirs to splurges, curated goods to quick outfit add-ons, and plenty more to take home.

A woman with dark hair and bangs sits on a large, colorful abstract rug placed on grass, wearing a stylish black and cream dress, accessorized with bold makeup and a gold bracelet.

WHERE TO NEXT?

We’re never finished.
We’re always growing.

With 65+ hotels in 30+ countries, we bring the W Hotels experience to life across expansive environments that meet every guest at every moment.

PROGRAMMING AT W HOTELS

W Hotels programming sparks conversations and connection – fostering a sense of community among travelers in social causes, music, art, wellness, design, culture, food, and drink.

A man dances confidently in the center of a lively party, surrounded by a diverse group of people clapping and cheering, in a warmly lit room.

A group of young adults dancing joyfully in a dimly lit room. the focus is on a man in the foreground with extended arms, wearing a light beige suit and smiling subtly.

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