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A red Wes Anderson book sits on a green surface with a plate holding a dessert and spoon on top. Nearby, a tray holds a glass of pink drink, a hotel keychain, and a card labeled
Design

The Director’s Route

The Director’s Route

A cinematic journey through a director’s lens in partnership with the Design Museum London – available at W London, W Budapest and W Prague.
Luxurious indoor pool with arched ceilings and warm lighting, featuring ornate architectural details, lounge seating, and a serene, inviting atmosphere.
Luxurious indoor pool with arched ceilings and warm lighting, featuring ornate architectural details, lounge seating, and a serene, inviting atmosphere.

Like stepping into a perfectly composed frame, The Director’s Route unfolds across three cities as one continuous narrative – equal parts cinematic escape and collectible experience. Inspired by the Wes Anderson: The Archives exhibition, each destination reveals a distinct chapter through immersive suite stays, playful details, and meticulously crafted moments that feel both nostalgic and surreal. Guests move through a world of bespoke cocktails menus curated by Annie Atkins, the celebrated graphic designer behind the props of several Wes Anderson films, while curated maps, stamped Library Cards, Polaroid cameras, and signature cakes become keepsakes of the journey. From London’s cultural energy to Prague’s romantic grandeur and Budapest’s old-world glamour, each stop is unified by a shared visual language: bold colour, cinematic symmetry, and the unmistakable feeling of having stepped inside a film.

 

Explore Offer

a perfectly composed frame

View more Lavinia Cernau content on Instagram.

A man in a red jacket and bow tie walks through a doorway with glass panels, toward a wall with pink tiles and a green-tiled sign that reads
A large statue of a man in armor riding an upside-down horse hangs from the ceiling in an ornate, historic hall with arched windows, marble walls, and checkered floors.
View from above of a spiral staircase with red and white steps, ornate railings, and hanging lights. Two people are seen sitting together on a lower landing, partially visible. The lighting creates a warm, elegant atmosphere.
Rows of empty red theater seats face a black wall with diagonal, glowing white light strips, creating a modern and stylish cinema atmosphere.
Ornate interior with tall, white columns decorated with gold and blue accents, and an intricately patterned mosaic ceiling with floral motifs and hanging lights. A large window is visible in the background.
A vintage gold gramophone plays a vinyl record on a wooden table next to a cocktail glass filled with a dark red drink, garnished with a cherry, and a vintage record sleeve against a green background.
A grand staircase with ornate black railings, arched doorways, and decorative columns. Modern hanging lights with round bulbs contrast with the classical architecture and cream-colored walls.
A teal wall displays six framed black-and-white photos of dancers and a theater. Below, a counter holds a tray with glassware and two drinks.
Four pink gift boxes with blue ribbons, branded with the “W Hotels” logo, are stacked on a round white table next to a small, colorful, tiered decorative cake. The background features white paneling.
A modern brown leather chair with a metal frame holds a plate with a croissant, a can, and a bag. A cream tote bag with colorful graphics hangs on the armrest. Sunlight filters through nearby white curtains.
A notebook with an illustrated cover of The Grand Budapest Hotel, a red pen, a keychain with hotel-themed charms, and a cappuccino with a heart-shaped froth and a small cookie on a saucer, all on a dark surface.

Follow the route. Sip signature cocktails. Collect a stamp at every stop.

A woman with light skin and red hair, wearing a black top and beaded necklace, stands against a light background, softly smiling at the camera.

Graphic Designer Annie Atkins

A woman with light skin and red hair, wearing a black top and beaded necklace, stands against a light background, softly smiling at the camera.

Graphic Designer Annie Atkins

A menu titled

London Menu

A menu titled

Prague Menu

Connector Dinner

  
A look back at the dinner celebrating the partnership between W Hotels and the Design Museum London.
A table setting with wine glasses, a small globe, a vintage lamp, a W Hotels menu, and a white instant camera on a white tablecloth.
A pair of black binoculars with a brown strap sit on a white tablecloth next to a vase with green leafy plants, a pink vase with yellow flowers, orange lamps, and glassware.
Elegant table setting at a formal event, featuring red lamps, vibrant red and pink flower arrangements, glassware, menus, and name cards on white tablecloths. Rows of similar tables appear in the background.
Four adults dressed in formal attire stand and converse in a modern, warmly lit indoor setting with art on the walls. One man in a blue suit stands with three women, two in dark dresses and one in green velvet.
A crowd of people in formal attire mingles at an indoor event in a modern building with posters and signage for Bethan Laura Wood visible on the upper level.
Large staircase covered with stacked pink boxes, some tied with blue ribbon, leading up to a landing where a crowd of people are gathered. The setting appears to be an indoor public space or gallery.
A group of people dressed formally descends a staircase, holding drinks. The stairwell is decorated with stacks of pink gift boxes tied with blue ribbons. The setting appears to be an upscale indoor event or party.
Three people stand behind a themed concierge desk with suitcases stacked in front. They are indoors at an event, with colorful lights and posters in the background, and people visible around them.
A long, elegant dining table is set with floral centerpieces and candles, surrounded by empty chairs. Several people stand nearby, and pastel-colored gift boxes are stacked in the background. The scene appears to be at an event venue.
Two ornate vintage keys lie on a cream-colored tablecloth beside a gold lamp, green and red leafy plant, and a pink vase. The scene is brightly lit and features blurred glassware in the foreground.
A colorful pile of vintage suitcases and a globe sit on a polished floor near a red hotel reception desk and a display sign in a stylish, modern interior.
A modern interior features a marble counter with a large
A woman wearing headphones and a black dress is DJing at a Pioneer DJ setup, adjusting controls on a mixer with warm lighting and a plant in the background.
Three women are seated at an elegant dinner table, talking, with plates of food in front of them. Behind them, a staircase is covered with stacked white gift boxes tied with blue ribbons. A server stands nearby.
Overhead view of a long dinner table set with menus, glasses, phones, floral centerpieces, and red-shaded lamps. People seated on both sides are engaged in conversation and looking at menus.
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