W Hotels

Elsa Carvajal—known as Elsa y Elmar—is a musical force of nature. Bucaramanga, Colombia-born and Mexico City-based, she shines at everything from songwriting to instruments, all while breathily crooning a relaxed pop sound that’s the sonic equivalent of a peaceful moment in the sun. Moreover, her impressive background underlines her talent: she attended the prestigious Berklee College of Music in Boston, Massachusetts, has won the John Lennon Songwriting Contest, and has been recognized by enormous music industry peers, like Coldplay.

Elsa y Elmar has yet another feather in her cap as W Records’ first latinx performer with the release of her exclusive song for W Hotels’ private label titled “Adiós Amor,” an occasion feted with a listening party at W Mexico City. (“Adiós Amor” is a captivating cover of a Christian Nodal tune by the same name.) Elsa y Elmar joins fellow W Records alums including Perfume Genius, Japanese Breakfast, Roosevelt and Amber Mark.

When artists link up with W Records, there’s always a socially-minded angle. With Elsa y Elmar, all proceeds from streaming and vinyl sales around “Adiós Amor” go to La Casita de San Ángel, a Mexico City-based group that partners with businesses to find long term employment for adults with intellectual and neurological injuries. Additionally, Elsa y Elmar recorded a second charity song for W Records called “Seguradetodo.”